Google Is Gearing Up For Mobile Friendly
To assist with getting traffic to your website you will have to ensure it is mobile friendly. Search for product's and services from a mobile device such as a smart phone or an ipad has increased dramatically and this trend is expected to continue to the point where is could over shadow desktop computer searches.
Without a mobile friendly or responsive website potential customers searching from their Smart Phone won't be able to find you or a least not very easily. It is well know fact the customers decide what to buy, when to buy, and from where to buy - right on their smart phones. I have even seen customer sitting in a car dealership and comparing prices with other dealers on their smartphone.
Business owners cannot ignore or avoid this trend. They need to accept it and prepare to benefit from this type search from mobile devices.
So what is a mobile friendly website?
A mobile-friendly website is one that displays correctly on hand-held devices such as smartphones, iPhones, iPads, and tablets. It also has these features:
- Loads fast – bloated sites cost more money to access
- Easy to read – mobile phone screens are 1/5th the size of desktop computers
- Easy to navigate – menus have limited space on mobile devices
- Minimal scrolling - not just vertically but also horizontally
- Avoids using Flash – because Apple products do not support Flash
Did you know?
“When Google looks at how to decide which ads to feature in its Google AdWords program, it will consider how well a site is tailored for mobile devices, things like whether it works well for touch, is made for smaller screens, has shorter load times and avoids Flash.” (Source: http://gigaom.com/2011/09/21/google-pushes-advertisers-to-optimize-sites-for-mobile/)
Google Is Making Changes
On April 21, 2015 Google is making changes to it's Search algorithm to accommodate for the increased mobile search requests. Why? Simple put, public demand. When Google web crawlers scan your website they will be looking for indication that your website is a responsive, mobile friendly website. It is safe to assume that these sites will rank better in their search results. How ever you will still need to properly SEO your website and have quality content, this will not change.
Below is part of an article from SearchEngineLand.com
Mobile-Friendly Web Sites To Rank Better In Mobile Search
"Google said that on April 21, 2015, Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use that to determine if your site should rank higher in the search results. Google said this algorithmic change will have a “significant impact” in the mobile search results, impacting all languages worldwide."
"Google also said “users will find it easier to get relevant, high quality search results that are optimized for their devices.”
"Why not now? Google said it wants sites to prepare; so, you have a few months to get your websites mobile-friendly. Google told us it had been experimenting with mobile ranking factors recently, and now it is here."
- source: Searchengineland.com
To read more of the article click here
Mobile Search Statistics in Canada
Catalyst Mobile Research has discovered in a 2014 survey that 65% of Canadians have used their Smartphone to search for product-related information while standing in a line, 65% while eating and 60% during their commute.
Also 58% of consumers say they recognized search ads they see on their Smartphone, and of those consumers, 50% say a search ad has helped them find the information they were looking for.
Catalyst Mobile Research also states in it's 2014 report...
That Smartphone usage has revolutionized how people interact with brands and businesses. While what people do on a smartphone and were they do it varies, for a business or marketing their products and services it drills down to the mobile usage experience of the consumer. When examining where people use their smartphones, it becomes clear that location greatly influences the type of task the consumers complete.
On-the-go smartphone activities need to be quick and frictionless; while activities at home are slower, more time-consuming tasks require in-depth, easy consumable content. At work smartphone activities are habitual and app-related.
Knowing these tendencies can help brands tailor mobile experiences to the consumer, create a positive connection with the consumers, return visits leading to purchases.
In the coming weeks take some time a review your website and determine if an upgrade or and mobile enhancement is needed. If you needs some help with this give me a shout or drop me an email.