Keywords Within Content Should Be Taken Into Account
Keywords within the Content Helps SEO Results, but are only one aspect of a balanced SEO Strategy.
This article gives you some guidelines for using keywords within content to assist with search engine rankings. Be aware that Google and other search engines may change their ranking algorithms, however relevant, valuable well-written content seem to be the cornerstones of what search engines are looking for.
Traditional SEO (Search Engine Optimization) meant optimizing for keywords to dominate top spots in results pages. That’s no longer the best way drive SEO traffic, but it doesn’t mean keywords are irrelevant. Include keywords within content, but understand that Google searches don’t revolve around rigid search terms - they’re about relevance and context.
[box] "Keywords within content are the digital signposts that help people navigate - but they aren’t the destinations."[/box]
Some good guidelines for including keywords within content:
- One keyword in the headline and meta description, each
- One keyword in the first sentence of an article
- One keyword every 100-200 words
- Only use keywords when it’s natural
- Avoid keyword stuffing. ( it's a clear signal of spam and Google will penalize you)
Remember content should include keywords within content, but without revolving around them.
Relevant keywords help users and information seek recognized content and identify it as something they might want to take look at, however, their attention span is short, you literally have 4-6 seconds to grab their attention so they will continue to read and look further. The content that contains the right subject, information, and keywords within content will show up in search results - but will users actually click on it? So the content needs to be on topic, dynamic, concise, relevant and of value. The entries themselves have to be optimized with attention-grabbing (and relevant) headlines that users actually want to click. It takes a lot to get people to slow down online. It’s even harder to convince them to click.
Content should also include brief but information-rich meta descriptions that tell users - and Google’s web crawlers - exactly what they’ll find on a page.
[box] "Optimize your content to motivate users to pay attention and click."[/box]
It is important to understand your target audience. For an example discover what keywords within content are best to use, examine search terms and language readers use to look for what they want. What challenges or pain points does your target audience have? How is your content relevant to their challenges. How does it benefit them? Why should they read further or click on your call to action? Keep this questions in mind when creating your content.
Here are a few things to consider for keyword research
- Have you research/mined your keywords/keyword phrase
- Is the keyword phrase relevant to your content?
- Does my new page adequately mention the keyword phrase
- Is this keyword ( or similar) already attracting traffic?
- Have you tested your keyword/keyword phrase in Google and other search engines?
- When you plug the keywords into a search engine are the results what you want?
A few ideas on how to find Keywords within Content
Use the Google Adwords Keyword Planner ( https://adwords.google.ca/KeywordPlanner)
Use Thesaurus.com to find synonyms and expand on already popular keywords or phrases ( http://www.thesaurus.com)
Examine competitor's websites. If they are ranking well what descriptive words are they using? This is completive intelligence
Create a keyword list; Thing about 3-5 words you think people will search. Use keyword tools to understand how often people search with these terms. Keep track of your keywords and constantly add to your list.
Here are couple of keyword tools you can use
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