Explaining Inbound Internet Marketing
Many people have not heard of such a thing as Inbound Marketing, but it has been around for a while. It has also been made popular by such names as "Magnetic Marketing", and "Attraction Marketing and has been used very effective over the past several years and is gaining momentum as the new standard for Internet Marketing and Marketing in general.
Inbound Marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
The most effective marketing method for doing business online since 2006 has been inbound marketing. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads. Inbound marketing focus on we the business creating real world value for the customer, it puts the customer first making the feel valued and important.
It also explores the notion that hundreds, thousand, even tens of thousands of people are looking for the exact product or service you are providing, and with the advent of computers and the internet people have embraced the "Information Age" whole hardily and are searching from the comfort of their home computers, cell phones, tablets and offices.
Potential new customers these days are now actively seeking out information on what they want on the internet before they set foot in your establishment and consider buying. One could go so far as to say that people these days, based on what information the can pull up, which is extensive, have already decided to buy a particular product or service and are now looking for who they can buy it from. Consumers are now much more informed and buyer intelligent and know their products very well.
As smart, proactive business owners it greatly benefits us to put ourselves out there for these consumers to find us. They are attracted to short informational articles, tips and hints, by customer referrals, they are moved by comments on Facebook, LinkedIn, and by photos on Pinterest and messages on Twitter and Instagram that help them on their quest to find the product or service which solves their particular issue. So with that being said the quality of information and knowledge we are passing along needs to be of practical value and quality which in turn will enhance our professionalism, create more exposure, solidify our reputation and build relationship's.
We need to buy into one simple concept
It is better to give than to receive, however when you give you will receive.
It's the law of attraction.
Now there is a bit more to it than GREAT Content on a website or blog but it starts there. Now this great content has to be found. So I will address this aspect of Inbound Marketing in the next article so stay tuned.
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