Why Is Online Presence Important?
Online presence is vital for any business. It is the fuel that drives new customers to you, and hopefully, to become a client. This is something that a business is either strong in or weak in. There is no middle ground when it comes to online presence.
So, what is an “Online Presence”?
1.) Simply put, online presence the visibility of a web site online. When a web site has a strong online presence, it is easy to find. Places like Google, Facebook, Twitter, other search engines, other web site, and other online gathering places can be a source of online presence. When a site can be found in any or all of the previously mentioned web avenues, then it has a strong online presence. This strong presence can be seen when it seems like one is constantly finding a web site with very little effort. As we consider the direction of media and the internet, one must realize that a strong online presence is vital to making a business stronger and more visible when compared to your competitors.
Why Have Online Presence?
2.) Drive More Customer Traffic. If you have a traditional business, then you need online presence. More and more people are turning the internet, facebook, or their cell phones to find actual “brick and mortar” businesses. I have seen many businesses lose in this area because they are afraid of something new. Really, I understand keeping things strong and the “don’t fix it if it ain’t broken” mentality. I am not talking about changing your business and it’s core values. I am talking about innovation. When a business is innovative, it is strong. When a business breaks the mold and steps out into the world wide web frontier, they will find that more traffic will come. It will start as web traffic, but it a site is strong and easy to find, it will being foot traffic as well.
Out Rank Your Competitors
Why build an online presence? Do you just want to be online? Do you want to just survive? Or do you want your business to THRIVE? When you have a strong online presence, your business will begin to thrive. Eventually, it will surpass your competition. No, it will not happen over night. But constantly building your online presence will being results to your business where the sky is the limit. Yet, if you don’t build that online presence, you are losing potential customers, clients, and cash. Who are you losing it to? Your competition! If you want to have a competitive edge, then you must build a strong online presence.
Build Client/Business Relationship
3.) As you build this online presence, yes, you’ll drive more traffic and out rank your competitors, but there is one more benefit. You build a relationship with your client list. How is that possible? Well, if you have a strong presence, then people look at you as a source of credibility and authority. People naturally flock to leaders of industry. When you become a leader with a strong presence, people will trust you, your information, and your products. Wen it all boils down to business, this is a trust game. People buy if they trust. They trust if there is a a relationship. Online, first step to building that relationship is to be found, and found, and found, and found again. Credibility brings trust. There for building your presence to build your credibility, to build trust, which will build your business!